Tuesday, July 8, 2008

Check Out YOUR Market.

I am an old dude, and I've been around the block a few times. That is to say I'm not totally naive and ignorant of the world around me. Here's something you young-uns and 9-to-5'ers might want to look into. I know you all spend some modicum of time at your local supermarkets, and more specifically dally some bit in the wine Isle, so next time ya do, keep this Lil bit in mind.
Your store most likely displays its wine inventory by region, that is to say a section for California wines, a Section for New York Wines, and a section for Imported wines. Then within each of those sections you will find it broken down by price as follows. (this is where it gets interesting). Your standing there looking at the shelves of wine right---in the middle, maybe just below eye level are the brands you usually make do with. the medium priced stuff. Now just above this line of view, on the next shelf UP, one can gaze at the more expensive stuff that the better off crowd gets to drink. and if ya look again at YOUR middle shelf, and then look below it, you will find the cheaper stuff---you know the stuff ya might buy cause your giving a large party and want to save a few bucks on wine----Its. all very psychological, you have to reach UP for the good stuff, and bend down to get the cheap stuff.-----and you KNOW other customers are watching ya to see what YOU are buying-----uh-huh, told ya it would be interesting.
By the way, the very say psychological placement of food items on the other food isles of the store is done the same way-----If like me your on fixed income and need to watch your budget, a shopping trip to the store can be a real back breaker---literally.

10 comments:

  1. They used to do that here until people got wise. Now you'll find prices of stuff all over the place. Companies must be paying a premium to have their stuff at around eye level though.
    Here's an easy tip for looking for the best price. Look for the space with the least amount of product i.e. two boxes of cereal left. That's your cheapest price and I've seen that on the top shelf as well.

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  2. Same is true for web sites. There's a psychology behind the placement of things on a web page. Another thing I'll be covering on my blog in time.

    I'm too brand loyal to even notice this though. I have my favorites and usually don't get out of the same pattern in terms of groceries...thankfully.

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  3. well thanks for yhour inputs you two, but curious, why nothing on the previous two posts I made??

    Gary

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  4. Being in Retail myself, I know there is a reason for placement of every product. In many gorcery stores, companies will finagle their product into ideal locations through a variety of ways and deals with the retailer. Some of the bigger bike companies will insist on a certain percentage of the store for their products as part of the dealer agreement. I won't play the game. Been there done that.

    No comments before might be just part of the natural order of things in the blog world. The ebb and flow. Either that or everyone does indeed hate you. It might be time to eat some worms.

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  5. worms huh?----with a lil chianti on the side maybe?----(sigh)

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  6. worms huh?----with a lil chianti on the side maybe?----(sigh)

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  7. I have a bottle of wine in my fridge I haven't even open. It was a cheap bottle so maybe it will age to become more expensive. lol

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  8. well from what ya said, I can see its not THE cheapest wine ya got there----the really cheap stuff comes in boxes---(who knew that wino's were a profitable niche market?)

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  9. I never noticed that before. I will have to check it out next time I go to the store.

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  10. I browse other blogs randomly, picking what looks of interest to me. Sometimes I go from the top down, other times its from the bottom up. Other times I'll hit the archives and hit something completely unexpected. Dredge up the past as it were.

    I noticed one thing I don't do is revisit where I've left comments. Sometimes you can only do so much in a day.

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Speak up, don't be a nebish---your opinions do count.